A few years ago, I was traveling through Thailand — on a boat with a group of locals — when I noticed something everyone kept reaching for: small jars they'd hold up and inhale from. It wasn't just on the boat. I saw it in the streets, in the shops, everywhere. A Thai friend finally handed me one to try, and I was hooked instantly.

I came home and looked for anything like it in the U.S. All I could find were nasal sticks, and none of them had the same aromatic punch. So I set out to bring the real thing here — not a diluted version, but something made the true Thai way.

After a long search for the right manufacturing partner, NozBom was born: made in Thailand, using that traditional method, and brought to life from our home base in Carmel, Indiana. It's a ritual that's been part of daily life in Thailand for generations, and one I'm surprised hasn't been done authentically here before.

We're also working on a smaller, more compact version — without losing the powerful punch that makes NozBom, NozBom.

One inhale. A moment of clarity. Then back to whatever's next.

— Ben McHenry, Founder